AI short-form video editor and dynamic subtitle generator with speech-to-text captions, automated B-rolls, and silence removal
Submagic was founded in 2023 in Paris, France by Nayann Lucas et al., quickly reaching over 4 million creators across TikTok, Instagram Reels, and YouTube Shorts. It specializes in transforming raw talking-head footage into viral shorts through automatic speech-to-text captions, animated influencer-style subtitles, auto-inserted emojis/sound effects, AI silence/bad-take removal, and audio cleanup. It operates a freemium model: Free trial allows feature testing without credit card; paid plans include Starter ($19/mo monthly, $12/mo equiv billed yearly, 45 credits / 15 videos), Pro ($39/mo monthly, $23/mo equiv billed yearly, 120 credits / 40 videos), and Business ($69/mo monthly, $41/mo equiv billed yearly, 300 credits / 100 videos, 4K 60FPS export).
France · Domain registered in 2023
Provenance baseline: 15/20 · Registered French entity (Submagic SAS), millions of creator users, high community engagement, and clear terms.
Free trial available without credit card; Starter plan costs $19/mo ($12/mo equiv billed yearly, 45 credits / 15 videos); Pro costs $39/mo ($23/mo equiv billed yearly, 120 credits / 40 videos); Business costs $69/mo ($41/mo equiv billed yearly, 300 credits / 100 videos); annual cards state monthly equivalents.
Pricing transparency baseline: 32/35 · Cancellation:
Uploaded video clips and rendered shorts store in user projects, downloadable and deletable anytime.
Google Tag Manager · Stripe
Submagic creator short-form video editing and dynamic caption subscription plans · 2026-10-30
Explore dynamic captions, auto zooms, jump cuts, and audio cleanup；Exported videos contain Submagic watermark, limited trial credits
No watermark, AI auto captions, free b-roll/audio, text-based trimming, 10min API
AI auto zooms, bad-take & silence removal, AI clean audio, social publishing
4K 60 FPS export, 10 custom templates, brand kit, custom dictionary, priority rendering
Displays $12/month equivalent billed annually; total annual bill not stated on card.
Displays $23/month equivalent billed annually; total annual bill not stated on card.
6 plan / billing-period records, all listed; — means that period is not recorded.
Free trial available without credit card; Starter plan costs $19/mo ($12/mo equiv billed yearly, 45 credits / 15 videos); Pro costs $39/mo ($23/mo equiv billed yearly, 120 credits / 40 videos); Business costs $69/mo ($41/mo equiv billed yearly, 300 credits / 100 videos); annual cards state monthly equivalents.
Verification has gaps; unknown prices and quotas are not inferred.
Cancellation and refund terms unverified
Submagic Official Pricing Page ↗ · 2026-10-30 Capture 1 ↗
Archived official pricing sources: Submagic Official Pricing Page (2026-10-30) [text snapshot ↗]
Whenever a capability passes fixed-fixture testing, an edge is automatically linked between this product node and the task topic for horizontal comparison.
| Linked task edge | Score | Assessment · historical test | Test scope & delivery | Inspect capability / follow edge |
|---|---|---|---|---|
| Subtitle generator | 72/100 | Free export of standard .srt subtitles is supported via the project options menu, with server async speech recognition completing in 9.91 seconds; transcript retains 100% of segments with a 29.63% WER, though the export action requires navigating nested menus. | SRT · Output attached Historical test · 2026-11-04 Account / tier unconfirmed · 15.5s standard subtitle benchmark video master (anchor_subtitle_v1) · Output attached |
Tested task edges (with scores and native artifacts) are strictly separated from discovered untested capabilities (unscored).
Free plan includes unlimited meeting recordings (45 min max) and 10 min AI trial; annual subscriptions save 34%-50% (Basic $8.50/mo or $102/yr, Pro $19/mo or $228/yr); overage at $0.20/min; human transcription available (~$1.75/min); taxes excluded.
2026-11-04 · Native output attached. Findings cover the recorded fixture and conditions; paid specifications may be untested.
Word error rate (WER) 29.63% · Timestamp alignment 32.5% · Segment retention 100% · Formatting score 100/100
Word error rate (WER): 29.63% · Timestamp alignment: 32.5% · Segment retention: 100% · Formatting score: 100/100
Subtitle timeline achieves 100% segment alignment; specialized terms exhibit partial transcription variance (WER 29.63%).
Submagic transcribes 15.5s benchmark video in 9.91s cloud processing and provides direct .srt export.
Not verified
SRT · Output attached · Check watermark record
SRT · Output attached · Check watermark record
Standard SubRip (.srt) subtitle file (10 timeline slices)
Not verified
Not verified
0.5
Not verified
About 9.91s end to end in this run; reliability not retested
Network-observed server wait: 9.91s · End-to-end reference: 9.91s
2026-11-04 · anchor_subtitle_v1 · US-West (California, AS2914)
No standardized repetition count, success rate or variability range is recorded.
Account requirement unconfirmed
Not verified
Google OAuth and email registration
Not verified
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Submagic SAS · Long-term reputation not independently verified
Not verified
Submagic SAS
Paris, France
Domain registered in 2023
Not verified
Founded in Paris, France; recognized for its dynamic subtitle animations and viral short-form social templates.
Processing location unconfirmed；Explicit retention period unconfirmed; inspect policy record
Processing location unconfirmed
Google Analytics · Stripe · Customer.io
Not verified
Explicit retention period unconfirmed; inspect policy record
Free trial credits allow exporting .srt files directly via Options menu
Not recorded
Site-wide plans belong to the product node (see Product-level pricing baseline ↑).
Submagic creator short-form video editing and dynamic caption subscription plans · 2026-10-30
Explore dynamic captions, auto zooms, jump cuts, and audio cleanup；Exported videos contain Submagic watermark, limited trial credits
No watermark, AI auto captions, free b-roll/audio, text-based trimming, 10min API
AI auto zooms, bad-take & silence removal, AI clean audio, social publishing
4K 60 FPS export, 10 custom templates, brand kit, custom dictionary, priority rendering
Displays $12/month equivalent billed annually; total annual bill not stated on card.
Displays $23/month equivalent billed annually; total annual bill not stated on card.
6 plan / billing-period records, all listed; — means that period is not recorded.
Free trial available without credit card; Starter plan costs $19/mo ($12/mo equiv billed yearly, 45 credits / 15 videos); Pro costs $39/mo ($23/mo equiv billed yearly, 120 credits / 40 videos); Business costs $69/mo ($41/mo equiv billed yearly, 300 credits / 100 videos); annual cards state monthly equivalents.
Verification has gaps; unknown prices and quotas are not inferred.
Cancellation and refund terms unverified
Submagic Official Pricing Page ↗ · 2026-10-30 Capture 1 ↗
Overall = honesty & reputation × 30% + capability × 70%. Component maxima follow this report’s rubric. List scores are rounded for display; original precision is retained here.
Scoring version 2.3.1 · Test fixture anchor_subtitle_v1
| Criterion | Score | Rationale | Basis |
|---|---|---|---|
| Pricing transparency | 32 / 35 | Explanation unavailable | Evidence A → |
| Interaction restraint | 25 / 30 | Explanation unavailable | Evidence A → |
| Background & reputation | 15 / 20 | Explanation unavailable | Evidence A → |
| Engineering & privacy | 13 / 15 | Explanation unavailable | Evidence A → |
| Criterion | Score | Rationale | Basis |
|---|---|---|---|
| Task quality | 39 / 65 | WER: 29.63% · Timestamp Acc: 32.5% · Retention: 100% | Evidence A → |
| Deliverable specifications | 15 / 20 | Clean unwatermarked export (8/8); Export spec: Standard SubRip (.srt) subtitle file (10 timeline slices) | Evidence A → |
| Processing speed | 12 / 15 | Network-observed server wait: 9.91s (API mode: async_verified; network upload 0s / end-to-end 9.91s shown for reference only, never penalized) | Evidence A → |
Legacy scores may include advertised maximum capabilities. Read tested output separately from paid capabilities. Records without matching tiers and scope are not ranked together.
Product developers and writers can embed these SVG badges in official websites, GitHub READMEs or documentation, or use the channels below to sync product-wide plans and capabilities.
[](https://realtest.org/tools/submagic.co/) <a href="https://realtest.org/tools/submagic.co/"><img src="https://realtest.org/badges/submagic.co.svg" alt="Submagic — RealTest" height="24" /></a> 
[](https://realtest.org/tools/submagic.co/#feature-subtitle-generator) These capabilities were tested with our standard benchmark fixtures, but encountered a hard paywall (B1), backend failure, or missing web entry (B2) before producing a free native export. Under the report contract, factual blocker records are shown transparently without speculative scores.
Tested on 2026-11-04 using benchmark fixture anchor_transcribe_v1: blocked by a free-tier paywall, credit gate, or backend error before native file export. Withheld from scoring and ranking under the report contract.
Recorded test date: 2026-11-04 · Fixture: anchor_transcribe_v1 · Browse verified Transcription alternatives →
Tested on 2026-11-04 using benchmark fixture anchor_voice_v1: blocked by a free-tier paywall, credit gate, or backend error before native file export. Withheld from scoring and ranking under the report contract.
Recorded test date: 2026-11-04 · Fixture: anchor_voice_v1 · Compare Voice Isolator along edge →