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Test scope & comparison notes
These are recorded facts, not a unified ranking. Tested tiers and scope are not consistently recorded. Read pricing with its date and timing with its conditions. Privacy observations reflect visible flows and statements, not a security audit.
Cross-task capability coverage across selected products
Each product is scored independently per task edge; switch tasks below while keeping shared products selected| Task edge | Ideogram | Leonardo.Ai | Switch / compare |
|---|---|---|---|
| Background removal | Not tested in topic | 86/100 2048 × 2048 · PNG | Compare in task topic → |
| Image upscaling | Not tested in topic | 78/100 1024×1024 (2.0x · Unwatermarked high-quality JPG · 271.9 KB) · Historical description; output not attached | Compare in task topic → |
| Object removal | Not tested in topic | 88/100 2048×2048 (Native full-resolution watermark-free PNG) · Historical description; output not attached | Compare in task topic → |
| Image generation | 88/100 2048×2048 (2K Original size unwatermarked JPEG, 785.6KB, 400% pixel retention) · Historical description; output not attached | 88/100 1024×1024 (Unwatermarked JPEG, 147.5KB, 100% pixel retention) · Historical description; output not attached | Active task |
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Browse this task →| Criterion | Ideogram AI (Ideogram 4.0) Image generation 88/100 Seven-aspect task score Good text and 2K output come with four candidates per request; free credits depend on sign-in method, exclude email-only signup, and this run took about 34 seconds. Tested export 2048×2048 (2K Original size unwatermarked JPEG, 785.6KB, 400% pixel retention) · Historical description; output not attached Historical test · 2026-10-16 | Leonardo.Ai (by Canva) Image generation 88/100 Seven-aspect task score Text and counts perform well with watermark-free exports using free credits; login is required, free results are public, and privacy and deletion require an upgrade. Tested export 1024×1024 (Unwatermarked JPEG, 147.5KB, 100% pixel retention) · Historical description; output not attached Historical test · 2026-10-16 |
|---|---|---|
| Pricing & rules | ||
| Pricing plans | Ideogram official plans (Free / Plus / Pro / Team / Enterprise); USD (before tax) · 2026-10-21 Plan · source date Monthly / one-time Annual bill / period Quota & limits Free (OAuth sign-in)2026-10-21 ↗ Free Free Free 30 credits/week when signing in with Google, Apple, or Microsoft (email/password accounts receive no free credits; public generations). Plus Monthly2026-10-21 ↗ USD 20/month — Monthly 2,400 priority credits/month (do not roll over) + unlimited slower queue on Ideogram models + private generation and quality export. Plus Yearly2026-10-21 ↗ — USD 180/year Annual Billed annually at USD 180/year (USD 15/month equivalent); 2,400 priority credits issued monthly + unlimited slower queue + private generation. Pro Monthly2026-10-21 ↗ USD 60/month — Monthly 7,500 priority credits/month (do not roll over) + unlimited slower queue + Batch Generation, larger queue, and private generation. Pro Yearly2026-10-21 ↗ — USD 504/year Annual Billed annually at USD 504/year (USD 42/month equivalent); 7,500 priority credits issued monthly + unlimited slower queue + Batch Generation and private generation. Team Monthly (per user, min 2)2026-10-21 ↗ USD 30/month — Monthly USD 30 per user/month (minimum 2 users); 3,600 priority credits/user/month + unlimited slower queue + central billing and administration. Team Yearly (per user, min 2)2026-10-21 ↗ — USD 240/year Annual USD 240 per user/year (USD 20/user/month equivalent, minimum 2 users); 3,600 priority credits/user/month + unlimited slower queue + central billing. Enterprise Agreement2026-10-21 ↗ Contact sales Quoted Quoted Custom organization agreement and shared Enterprise Prepaid wallet. 8 plan / billing-period records, all listed; — means that period is not recorded. Official documentation (Plans and Credits) lists Free (30 credits/week when signing in with Google, Apple, or Microsoft; email/password accounts do not get free credits; public generations), Plus (USD 20/month or USD 180/year, i.e., USD 15/month, with 2,400 credits/month + unlimited slow queue + private mode), Pro (USD 60/month or USD 504/year, i.e., USD 42/month, with 7,500 credits/month + batch generation), and Team (min 2 users, USD 30/user/month or USD 240/user/year, 3,600 credits/user/month). Legacy Basic ($8/mo) is no longer sold. Cancellation, sources & verification recordMonthly plan credits reset on each renewal date and do not roll over; purchased top-up credits are spent after monthly credits. Manage subscriptions and auto-recharge in Settings → Wallet & Billing. Ideogram official documentation: Plans and Credits pricing table ↗ · 2026-10-21 Capture 1 ↗ | Web individual and default three-seat team plans; excludes API · 2026-10-20 Plan · source date Monthly / one-time Annual bill / period Quota & limits Essential2026-10-20 ↗ 2026-10-20 ↗ USD 12/month USD 120/year Monthly 8,500 Fast Tokens/month; token bank 25,500 Annual 8,500 Fast Tokens/month Rules [1] Premium2026-10-20 ↗ 2026-10-20 ↗ USD 30/month USD 288/year Monthly 25,000 Fast Tokens/month; token bank 75,000 Annual 25,000 Fast Tokens/month Rules [1] Ultimate2026-10-20 ↗ 2026-10-20 ↗ USD 60/month USD 576/year Monthly 60,000 Fast Tokens/month; token bank 180,000 Annual 60,000 Fast Tokens/month Rules [1] 10 plan / billing-period records, all listed; — means that period is not recorded. The app payment panel confirms personal annual prices of $120/$288/$576, differing from earlier rounded monthly equivalents on the marketing site. Public plans permit paid users to buy top-ups without quoting pack prices or per-removal token cost. Unlimited relaxed generation does not establish unlimited removal. Verification has gaps; unknown prices and quotas are not inferred. Cancellation, sources & verification recordSelf-serve cancellation in account settings Official plans and usage terms ↗ · 2026-10-20 Capture 1 ↗ · Capture 2 ↗ Official app annual payment selection ↗ · 2026-10-20 Capture 1 ↗ · Capture 2 ↗ · Capture 3 ↗ |
| Free & trial allowance on the test date | Free credits granted exclusively to Google / Apple / Microsoft OAuth accounts; default Ideogram 4.0 (Auto) costs ~12 credits for 4× 2048×2048 images | 150 free daily tokens reset every day; default Auto (GPT Image 2 · Low) costs 8 tokens per 1024×1024 image (~18 free images/day) |
| Cancellation & refunds | Monthly plan credits reset on each renewal date and do not roll over; purchased top-up credits are spent after monthly credits. Manage subscriptions and auto-recharge in Settings → Wallet & Billing. | Self-serve cancellation in account settings |
| Disclosure of costs & limits | Disclosed upfront in the login page footer before registration ("Email accounts don't include free credits") | Prompts for free login before generating; Private Mode and Delete buttons display green Premium diamond badges |
| Task quality | ||
| Measured fixture results | Not verified | Not verified |
| Fixture findings | Text and hand structure performed well on this prompt, with 2048px output; other prompts remain untested. | Text, object counts and colours matched this prompt; other models and prompts require separate checks. |
| Original historical observation | Powered by Ideogram 4.0, it is the only platform tested that exports native 2048×2048 (2K) unwatermarked images on the free tier while achieving a 64.0/65 constraint score (#4 overall at 88.2 pts). | Default Auto model routes to GPT Image 2 and achieves 64.0/65 constraint adherence (#5 overall at 87.6 pts)—just note that free-tier images are public and cannot be deleted without upgrading. |
| Suitable uses · historical assessment | Designers and creators needing native 2048×2048 (2K) unwatermarked exports, world-class typography, and 5-finger anatomical precision | Creators wanting a generous daily free quota (~18 unwatermarked 1024×1024 images/day via GPT Image 2) and seamless "Edit in Canva" workflow integration |
| Result & output evidence | No native output obtained; the preview does not establish final export quality. | No native output obtained; the preview does not establish final export quality. |
| Delivery capabilities | ||
| Recorded export specifications | 2048×2048 (2K Original size unwatermarked JPEG, 785.6KB, 400% pixel retention) · Historical description; output not attached · Check watermark record No native output is attached; check the evidence for specification and watermark claims. | 1024×1024 (Unwatermarked JPEG, 147.5KB, 100% pixel retention) · Historical description; output not attached · Check watermark record No native output is attached; check the evidence for specification and watermark claims. |
| Historical specification note · not an official maximum | 2048×2048 (2K Original Size Unwatermarked JPEG · Ideogram 4.0) | 1024×1024 (Unwatermarked JPEG · Default Auto Routes to GPT Image 2) |
| Watermark observation | Zero watermark (clean 2048×2048 2K export) | Zero watermark (clean 1024×1024 export) |
| Batch & API | 4-image batch default + Magic Prompt, Remove BG, Upscale, Edit (Ideogram 4.5), and Developer API | One-click "Edit in Canva", "Magic Layers", Remove Background, Upscale, Image-to-Video, and Production API |
| Recorded free-tier dimensions | Not verified | Not verified |
| Attached file dimensions | Not verified | Not verified |
| Speed & reliability | ||
| Timing observation | Network-observed server wait: 33.9s · End-to-end reference: 34.45s | Network-observed server wait: 19.8s · End-to-end reference: 20.24s |
| Date & fixture | 2026-10-16 · anchor_t2i_v1 · US-West (California, AS2914) | 2026-10-16 · anchor_t2i_v1 · US-West (California, AS2914) |
| Repeated tests & reliability | No standardized repetition count, success rate or variability range is recorded. | No standardized repetition count, success rate or variability range is recorded. |
| Interaction experience | ||
| Account requirements | Account required in this test | Account required in this test |
| Sign-in methods | Must sign in with Google / Apple / Microsoft to receive free credits (Email-only signups receive 0 free credits) | Free Canva / Apple / Google / Microsoft / Email login |
| Manual adjustment | Not verified | Not verified |
| Interaction observations | Completing Google login (Pass 2) allows skipping the plan upsell ("Skip for now"); default Auto model invokes flagship Ideogram 4.0 (~12 credits), generates 4 concurrent variations, and allows free download of the full 2K (2048×2048) unwatermarked JPEG (03_download.png). | One-click download delivers a clean 1024×1024 unwatermarked JPEG (03_download.png); however, free users are restricted to 1 image per batch (2/3/4 are locked as "Premium option") and cannot delete their own public generations ("Upgrade to Premium to delete image" trash-can lock). |
| Background & reputation | ||
| Service lifecycle notice | Not verified | Not verified |
| Operator | Ideogram AI, Inc. | Leonardo Interactive Pty Ltd (Subsidiary of Canva) |
| Recorded origin | Toronto, Ontario, Canada | Sydney, Australia (Canva Group) |
| Domain history record | 2023–present | 2022–present |
| Background & reputation assessment | Operated by Ideogram AI, Inc. (Toronto, Canada, founded 2023 by former Google Brain diffusion researchers Mohammad Norouzi, William Chan, et al., backed by a16z), globally renowned for AI typography. | Operated by Leonardo Interactive Pty Ltd (Sydney, Australia, founded 2022; acquired by Canva in July 2024), one of the largest native AI creative platforms. |
| External reputation record | Not verified | Not verified |
| Engineering & privacy | ||
| Processing location | Uploaded for cloud processing | Uploaded for cloud processing |
| Third-party tracking record | Not verified | Not verified |
| Engineering & privacy assessment | Generates 4× 2048×2048 (4.19MP, 400% of 1024² baseline) images per run (~33.9s) and integrates native Remove BG, Upscale, and Ideogram 4.5 Edit apps. | Automatically assigns an anonymous handle (e.g., PixBuilder4344) to protect user email privacy and integrates "Edit in Canva", but penalizes free-tier user control by locking image deletion and Private Mode behind paid plans. |
| Retention statement | Explicit retention period unconfirmed; inspect policy record | Explicit retention period unconfirmed; inspect policy record |
| Evaluation basis | ||
| Pricing transparency | 29 / 35 Landing page (01_landing.png) CTA "Get started" leads to the login page (01_pass1_login_modal.png), where bottom fine print explicitly discloses a critical rule: "*Email accounts don't include free credits — you'll need a paid plan to generate. Sign up with Google, Apple, or Microsoft to get free credits." | 28 / 35 Landing page (01_landing.png) CTA "Generate AI image" leads to app.leonardo.ai and prompts for free sign-in (01_pass1_login_modal.png); free Google login grants 150 daily tokens, and default Auto model (routing to GPT Image 2 · Low) costs only 8 tokens per 1024×1024 generation (~18 free images/day). |
| Interaction restraint | 26 / 30 Completing Google login (Pass 2) allows skipping the plan upsell ("Skip for now"); default Auto model invokes flagship Ideogram 4.0 (~12 credits), generates 4 concurrent variations, and allows free download of the full 2K (2048×2048) unwatermarked JPEG (03_download.png). | 24 / 30 One-click download delivers a clean 1024×1024 unwatermarked JPEG (03_download.png); however, free users are restricted to 1 image per batch (2/3/4 are locked as "Premium option") and cannot delete their own public generations ("Upgrade to Premium to delete image" trash-can lock). |
| Background & reputation | 20 / 20 Operated by Ideogram AI, Inc. (Toronto, Canada, founded 2023 by former Google Brain diffusion researchers Mohammad Norouzi, William Chan, et al., backed by a16z), globally renowned for AI typography. | 19 / 20 Operated by Leonardo Interactive Pty Ltd (Sydney, Australia, founded 2022; acquired by Canva in July 2024), one of the largest native AI creative platforms. |
| Engineering & privacy | 14 / 15 Generates 4× 2048×2048 (4.19MP, 400% of 1024² baseline) images per run (~33.9s) and integrates native Remove BG, Upscale, and Ideogram 4.5 Edit apps. | 11 / 15 Automatically assigns an anonymous handle (e.g., PixBuilder4344) to protect user email privacy and integrates "Edit in Canva", but penalizes free-tier user control by locking image deletion and Private Mode behind paid plans. |
| Task quality | 64 / 65 Text Rendering (25/25: Exact 2-line "REALTEST / 2026" hand-carved typography on the wooden sign with 100% spelling accuracy (25/25)) · Count & Color Binding (19/20: Strictly 3 red apples on the left + 2 stacked blue ceramic mugs on the right (slight twin-handle / 3rd rim artifact behind the lower mug, -1 pt) (19.0/20)) · 5-Finger Hand & Structure (20/20: Vintage brass robotic right hand supporting the bottom of the wooden sign displays 5 crystal-clear, distinct articulated brass fingers (20/20)) | 64 / 65 Text Rendering (25/25: Exact single-line "REALTEST 2026" printed across the dark wooden sign with 100% spelling accuracy (25/25)) · Count & Color Binding (20/20: Strictly 3 red apples on the left + 2 blue ceramic mugs on the right on a dark oak table, zero color bleeding (20/20)) · 5-Finger Hand & Structure (19/20: Vintage brass robotic right hand wraps around the left edge of the wooden sign showing 4 articulated brass fingers in front (thumb supporting from behind) (19.0/20)) |
| Deliverable specifications | 20 / 20 Clean unwatermarked export (8/8); Export & Max deliverable spec: 2048×2048 (2K Original Size Unwatermarked JPEG · Ideogram 4.0) | 20 / 20 Clean unwatermarked export (8/8); Export & Max deliverable spec: 1024×1024 (Unwatermarked JPEG · Default Auto Routes to GPT Image 2) |
| Processing speed | 3 / 15 Network-observed server wait: 33.9s (API mode: async_poll; end-to-end 34.45s shown for reference only, never penalized) | 6 / 15 Network-observed server wait: 19.8s (API mode: async_poll; end-to-end 20.24s shown for reference only, never penalized) |
